I honestly haven’t had a lot of interest in doing much election commentary here at the Bad Idea Blog, but there’s always just so much stupid flying around that it’s often hard to help myself.
Take this latest manufactroversy: the Obama campaign has been sporting a new logo, which sports elements of the standard U.S. Seal designs.
Can you guess what happens next? Of course: people immediately declare that it’s a bastardization of the Presidential Seal. And that particular Seal, something no one gave any thought to two days ago, has suddenly become one of the most sacred and inviolable images in the national consciousness. Holy Arrogance Batman! cries one anti-Obama website.
Even if it was actually a version of the Presidential Seal, I’d still be at a loss as to exactly how it would be arrogant: campaigns remix all sorts of patriotic iconography for their materials all the time. But, in fact, it’s not even that.
Folks, if you want to style yourself the proud defenders of the honor of U.S. icons from the petty purposes of politicians, perhaps you should learn more about them first. The symbolic elements on Obama’s logo are not, in fact, unique to the Presidential Seal. They are, in fact, known as the Great Seal of the United States, and it’s found all over the place. It’s on various Congressional Seals as well, as well as various government agencies. It’s stamped on most official U.S. documents. (And no, desperate defenders, a non-forged non-reproduction of similar elements is not a violation of federal law, as some have claimed)
And it gets even more ridiculous. The Drudgereport has headlined the logo as “Obama Changes U.S. Presidential Seal…” Can you get any more ridiculous than that (yes, you can, for instance: John A. Davison)? Well, sorry to deflate the hew and cry, but the Presidential Seal has not been “changed.” It’s still exactly the same as it was as far as I can tell.
This is just yet another example of political pareidolia: people hyped up on campaign crack who inevitably fit every single news tidbit into the same caricature of already chosen candidate of their ire.
You see, the logo isn’t, can’t possibly be just some of the standard sorts of US iconography used and remixed a million different ways on lots of campaign materials. It couldn’t even just be a seal similar to the Great Seal. No no: it’s THE Presidential seal, and bastardized by Obama’s fabled ego.
From the way these people go on about it, it’s as if they imagined Obama personally stole an official seal a trip to the White House, cut it up with scissors, scrawled all over it, and spray-painted it blue.
Folks, that’s not even remotely how campaigns work. Here’s pretty much the spectrum of where these sorts of things usually come from:
1) Whatever random Democratic design firm Obama’s campaign employs is tasked with coming up with a new logo. They, a bunch of random folks in a boardroom with a whiteboard, sit around brainstorming, pump out a few clunkers, and campaign people eventually reject most of them, liking bits of others. At the end of the process, they end up with the one everyone hates the least. And we’re off.
2) The campaign goes more grassroots: it needs a new logo, and fast, and HQ scrambles. Some random teenager “hey, I’m pretty good with photoshop!” and whips this up. The campaign, or even the candidate pats them on the head, and says “uh, thanks kid!” And we’re off.
But of course, none of that sort of inoffensive everyday nonsense fits easily into the “arrogance” narrative.
I can’t wait until this election is over, and the collective IQ of the country shoots back up to normal.