We all know that the hyper-media age is a brave and bizarre new place, where “meta-” counts for far more than meat. Marc Armbinder has the latest dispatch from the front lines: Playing The “Playing The Race Card” Card.
Once upon a time, the rules were simple. Republicans, who usually have to scramble to find one or two African American faces to highlight in their conventions (including having to resort to using stock photography of them), have the temerity to actually include African American politicians like, say, Barack Obama (coincidence? I think not!), in their political attack ads. Someone, somewhere (and just about anyone anywhere will do) complains that the usage was racist: meant to subtly play on racial discord and feelings of otherness. The Republicans would then lean back, hands in the air, eyes rolling, and accuse all Democrats and Presidential candidates everywhere, whether they had actually complained or not, of “playing the race card.” This response is devastatingly effective, primarily because it allows the very same people who definitely aren’t moved by subtle racist appeals to have the same response to the ad/controversy as if they were moved by them. You see, they don’t hate African Americans, they just hate how those African Americans are always whinily pointing out that they are African Americans, and having the temerity to exist in a universe in which some people find some things potentially racist.
Wait, did I say that the rules were simple? What I meant was that they were totally insane.
But anyhow, now we have another meta-layer to add to the whole thing: as Armbinder points out, there’s a possibility that Republicans could now be deliberately using African Americans in their ads so that they can start off the “race card” chain.
Case in point: a newly minted (and laughably implausible) attempt to link Obama for the current financial crisis by pointing out that he knows former and talks to Fannie Mae employees. Specifically, the ad uses a supposedly sinister African American as its example, despite the fact that a former Fannie Mae CEO, and noted white male, is far more closely connected to the Obama campaign. And then there is a sad, obviously pained, white woman thrown in for good measure.
Is the ad racist? Ye gods, I have no idea anymore!
But here’s the thing. It’s very hard to imagine the McCain ad-meisters who came up with this ad not having a very conscious discussion over how the ad would be perceived, and whether it would spark accusations of racism, and whether that would be politically advantageous. Dial us up a white granny and see if they’ll fall for it!
So are non-racist guys who consider exploiting people’s non-racist anger over allegations of racism… racist? Ye gods, I still have no idea, but now I have a headache!